Plans and Billing
Choosing a plan
There There has three plans:
- Free — for small teams trying the product. Includes 1 team member, 2 channels, and up to 150 outbound messages per month. Support bubbles can offer a direct-message form and link buttons, but AI Chat is not available.
- Standard — unlocks the AI assistant, workflows, the API, the MCP server, Slack integration, quick replies, the knowledge base, and AI Chat for the support bubble. Unlimited team members, unlimited outbound messages, and 2 channels.
- Pro — everything in Standard, plus 20 channels and the ability to hide the "Powered by There There" branding on the support bubble. Unlimited team members and unlimited outbound messages.
Every new workspace starts on a 14-day trial that includes the Standard plan's features. You keep full access during the trial, then pick a plan to keep going.
Switching plans
You can move between plans at any time from Settings > Billing.
Upgrades
Upgrades take effect immediately. Your first billing cycle is prorated for the remainder of the month.
Downgrades to a smaller paid plan
Downgrading from Pro to Standard takes effect immediately. Stripe prorates the difference and credits your next invoice.
Downgrading to Free
Cancelling your paid subscription keeps your paid plan active until the end of the current billing period. You move to the Free plan after that.
Before we let you downgrade
When you request a downgrade, There There checks whether your workspace already fits on the target plan. You cannot downgrade while any of the following are true:
- Too many team members. If you have more members (including pending invitations) than the target plan's seat limit, remove the extras first.
- Too many channels. If you have more active channels than the target plan allows, archive or delete the extras first.
- A support bubble with AI Chat enabled when moving to Free. The Free plan does not include AI Chat for the support bubble. Disable AI on those bubbles, or delete them, before downgrading.
You still see the downgrade buttons on the billing page, but they are disabled with an explanation of what needs to change. Tickets used this month and outbound messages sent this month do not block a downgrade: those counters reset on the next billing cycle.
What happens automatically on a downgrade
Some paid-tier settings are reset automatically when you move to a smaller plan so your workspace always reflects what your plan allows:
- "Powered by There There" branding is turned back on for every support bubble when you leave the Pro plan. Hiding the branding is a Pro-only feature, so the toggle has no effect outside that plan.
Feature flags (AI, workflows, API and MCP access, Slack, quick replies, knowledge base) simply turn off at runtime on the Free plan. Existing AI chats, workflow rules, and Slack integrations stay in the database so nothing is lost when you upgrade again later. They just stop running until you have the feature back.
Limits we enforce after the fact
A downgrade does not remove team members, channels, or existing support bubble channels for you. Once you are on the smaller plan, you cannot add beyond the new limits: a Free workspace capped at 2 channels cannot add a third until you remove one, and it cannot invite a second team member until you upgrade.